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Webmasters and information providers commenced optimizing Web sites for search engines while in the mid-nineteen nineties, as the initial search engines have been cataloging the early Web. In the beginning, all website owners required only to post the handle of a webpage, or URL, to the different engines which would ship a "spider" to "crawl" that site, extract back links to other internet pages from it, and return information observed within the website page for being indexed.

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[thirty] On account of this change the utilization of nofollow led to evaporation of PageRank. So as to stay away from the above, Website positioning engineers formulated alternative procedures that swap nofollowed tags with obfuscated Javascript and therefore permit PageRank sculpting. Furthermore many alternatives have been recommended that include the use of iframes, Flash and Javascript.[31]

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